Paydirt
MAX
Ticker

MediaAlpha, Inc.

MAX · Communication Services · MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States

MediaAlpha, Inc. (MAX), in the Communication Services sector, has 46 disclosed filings on Paydirt over the trailing twelve months from 5 corporate insiders: 0 purchases and 46 sales, 1 filed past the deadline. Filers took a median of 2 days from execution to disclosure, and the most recent trade was executed Nov 4 and filed Nov 6. The most active filer was Steven Yi with 17 filings. Data as of Nov 7 2026.

Add to watchlist
Filings, ttm
46
0 buys · 46 sells · 1 late
Traders, ttm
5
5 insiders
Volume, ttmiDollar value disclosed in the window
$109.4M
estimated for Congress, as filed for insiders
Median delay
2d
execution to disclosure
Last traded
Nov 4
Filed Nov 5
ADViAverage daily dollar volume
$10.8M
market data
Share price · 12M
$14.20 (+9.7%)
$15.15$11.16$7.17Nov 10 2025May 12Nov 6

Adjusted for splits and dividends.

Volume by month
$90.4M$45.2M$0Dec 2024Jun 2025Dec 2025Jun 2026Aug 2025 · buys $298KAug 2025 · sells $195KDec 2025 · sells $1.7MJan 2026 · sells $114KFeb 2026 · sells $251KMar 2026 · sells $1.5MApr 2026 · sells $3.3MMay 2026 · sells $105KJun 2026 · sells $697KJul 2026 · sells $8.1MAug 2026 · sells $2.2MSep 2026 · sells $744KOct 2026 · sells $378KNov 2026 · sells $90.4M
Buys $298K Sells $109.6M

Estimated for Congress, as filed for insiders · by filing month · past 24 months

Who filed · past 24 months
SY Steven Yi See Remarks 17 filings · 0 buys, 17 sales EN Eugene Nonko See Remarks 16 filings · 0 buys, 16 sales KC Keith Cramer Chief Revenue Officer 9 filings · 0 buys, 9 sales KY Kuanling Amy Yeh Chief Technology Officer 4 filings · 0 buys, 4 sales KV Kathy P Vrabeck Director 1 filing · 1 buy, 0 sales WL White Mountains Insurance Group Ltd 10% owner 1 filing · 0 buys, 1 sale
Recent filings
White Mountains Insurance Group LtdSALE 10% owner $76.5M
5,500,391 sh × $13.90
Exec Nov 4
Filed Nov 5 · 9:04 PM ET
Steven YiSALE See Remarks $6.4M
420,000 sh across 3 lots
Exec Nov 2
Filed Nov 4 · 8:36 PM ET
Eugene NonkoSALE Director $6.8M
455,896 sh across 5 lots
Exec Nov 2
Filed Nov 4 · 8:36 PM ET
Kuanling Amy YehSALE Chief Technology Officer $735K
50,000 sh across 2 lots
Exec Oct 30
Filed Nov 3 · 7:16 PM ET
Keith CramerSALE Chief Revenue Officer $137K
12,000 sh × $11.39
Exec Oct 19
Filed Oct 21 · 9:41 PM ET
Steven YiSALE See Remarks $241K
24,000 sh × $10.04
Exec Oct 8
Filed Oct 9 · 8:21 PM ET
Keith CramerSALE Chief Revenue Officer $149K
13,000 sh × $11.49
Exec Sep 15
Filed Sep 16 · 6:36 PM ET
Steven YiSALE See Remarks $594K
48,000 sh × $12.38
Exec Sep 1
Filed Sep 2 · 6:45 PM ET
Eugene NonkoSALE Director $212K
16,410 sh across 2 lots
Exec Aug 24
Filed Aug 26 · 6:02 PM ET
Eugene NonkoSALE Director $319K
24,615 sh across 3 lots
Exec Aug 17
Filed Aug 19 · 5:09 PM ET
Keith CramerSALE Chief Revenue Officer $166K
13,000 sh × $12.76
Exec Aug 17
Filed Aug 17 · 9:53 PM ET
Kuanling Amy YehSALE Chief Technology Officer $163K
12,000 sh × $13.55
Exec Aug 14
Filed Aug 17 · 9:53 PM ET
Eugene NonkoSALE Director $325K
24,615 sh across 3 lots
Exec Aug 10
Filed Aug 12 · 5:47 PM ET
Eugene NonkoSALE Director $102K
8,205 sh × $12.48
Exec Aug 3
Filed Aug 5 · 5:19 PM ET
Steven YiSALE See Remarks $910K
72,000 sh × $12.64
Exec Aug 3
Filed Aug 5 · 5:19 PM ET
Eugene NonkoSALE Director $392K
28,572 sh across 3 lots
Exec Jul 27
Filed Jul 29 · 6:36 PM ET
Eugene NonkoSALE Director $399K
28,572 sh across 3 lots
Exec Jul 20
Filed Jul 22 · 7:16 PM ET
Steven YiSALE See Remarks $1.4M
94,790 sh across 2 lots
Exec Jul 16
Filed Jul 17 · 8:45 PM ET
Kuanling Amy YehSALE Chief Technology Officer $145K
10,000 sh × $14.51
Exec Jul 16
Filed Jul 17 · 8:44 PM ET
Eugene NonkoSALE Director $416K
29,891 sh across 3 lots
Exec Jul 13
Filed Jul 15 · 7:09 PM ET
Steven YiSALE See Remarks $2.3M
161,489 sh across 3 lots
Exec Jul 13
Filed Jul 15 · 7:09 PM ET
Keith CramerSALE Chief Revenue Officer $184K
13,000 sh × $14.19
Exec Jul 15
Filed Jul 15 · 7:09 PM ET
Steven YiSALE See Remarks $614K
43,721 sh across 2 lots
Exec Jul 6
Filed Jul 8 · 9:34 PM ET
Eugene NonkoSALE Director $945K
68,073 sh across 4 lots
Exec Jul 6
Filed Jul 8 · 9:34 PM ET
Eugene NonkoSALE Director $116K
9,059 sh × $12.80
Exec Jul 1
Filed Jul 1 · 7:04 PM ET