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REF
Ticker

Reformation Inc.

REF · Consumer Cyclical · Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally

Reformation Inc. (REF), in the Consumer Cyclical sector, has 4 disclosed filings on Paydirt over the trailing twelve months from 3 corporate insiders: 1 purchase and 3 sales, 1 filed past the deadline. Filers took a median of 2 days from execution to disclosure, and the most recent trade was executed Sep 1 and filed Sep 3. The most active filer was Yael Aflalo with 2 filings. Data as of Nov 7 2026.

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Filings, ttm
4
1 buy · 3 sells · 1 late
Traders, ttm
3
3 insiders
Volume, ttmiDollar value disclosed in the window
$62.3M
estimated for Congress, as filed for insiders
Median delay
2d
execution to disclosure
Last traded
Sep 1
Filed Sep 3
ADViAverage daily dollar volume
$14.0M
market data
Share price · 12M
$13.63 (-9.6%)
$16.84$14.44$12.04Jul 30Sep 9Oct 16

Adjusted for splits and dividends.

Volume by month
$58.5M$29.2M$0Dec 2024Jun 2025Dec 2025Jun 2026Jul 2026 · sells $58.5MSep 2026 · sells $841KOct 2026 · buys $3.0M
Buys $3.0M Sells $59.3M

Estimated for Congress, as filed for insiders · by filing month · past 24 months

Who filed · past 24 months
YA Yael Aflalo Director 2 filings · 0 buys, 2 sales JC John Joseph Coyle Director 1 filing · 1 buy, 0 sales SR SCSp Refo 10% owner 1 filing · 0 buys, 1 sale
Recent filings
John Joseph CoylePURCHASE Director $3.0M
200,000 sh × $15.00
Exec Jul 31
Filed Oct 9 · 9:18 PM ET † Yael AflaloSALE Director $841K
60,298 sh × $13.95
Exec Sep 1
Filed Sep 3 · 5:58 PM ET SCSp RefoSALE 10% owner $41.7M
2,987,199 sh × $13.95
Exec Jul 31
Filed Jul 31 · 9:52 PM ET Yael AflaloSALE Director $16.8M
1,204,029 sh × $13.95
Exec Jul 29
Filed Jul 31 · 4:05 PM ET