Paydirt
ULTA
Ticker

Ulta Beauty, Inc.

ULTA · Consumer Cyclical · Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait

Ulta Beauty, Inc. (ULTA), in the Consumer Cyclical sector, has 7 disclosed filings on Paydirt over the trailing twelve months from 3 members of Congress and 3 corporate insiders: 1 purchase and 6 sales. Filers took a median of 4 days from execution to disclosure, and the most recent trade was executed Sep 17 and filed Sep 21. The most active filer was George R Mrkonic Jr with 2 filings.

Add to watchlist
Filings, ttm
7
1 buy · 6 sells
Traders, ttm
6
3 congress · 3 insiders
Volume, ttmiDollar value disclosed in the window
$1.9M
estimated for Congress, as filed for insiders
Median delay
4d
execution to disclosure
Last traded
Sep 17
Filed yesterday
ADViAverage daily dollar volume
$369.4M
market data
Share price · 12M
$541 (+4.4%)
$707$579$451Sep 22 2025Mar 23Sep 18

Adjusted for splits and dividends.

Volume by month
$1.4M$707K$0Oct 2024Apr 2025Oct 2025Apr 2026Mar 2025 · buys $500KApr 2025 · sells $333KSep 2025 · sells $264KOct 2025 · sells $8KJan 2026 · sells $8KApr 2026 · buys $33KApr 2026 · sells $244KJun 2026 · sells $182KSep 2026 · sells $1.4M
Buys $532K Sells $2.5M

Estimated for Congress, as filed for insiders · by filing month · past 24 months

Who filed
GJ George R Mrkonic Jr Director 2 filings KS Kecia Steelman President and CEO 2 filings DN Dan Newhouse Representative (Spouse) 1 filing GL Greg Landsman Representative (Spouse) 1 filing MS Maria Elvira Salazar Representative (Spouse) 1 filing VH Valerie Hoyle Representative (Spouse) 1 filing JC Jodi J Caro GC, Chief Risk & Compl. Ofc. 1 filing LN Lorna Nagler Director 1 filing
Recent filings
Kecia SteelmanSALE President and CEO $1.1M
2,000 sh × $545.88
Exec Sep 17
Filed Sep 21 · 5:16 PM ET
Lorna NaglerSALE Director $322K
600 sh × $537.31
Exec Sep 11
Filed Sep 14 · 4:36 PM ET
George R Mrkonic JrSALE Director $182K
383 sh × $475.84
Exec Jun 15
Filed Jun 16 · 5:30 PM ET
Maria Elvira SalazarPURCHASE Representative $33K
$15K–50K bracket
Exec Mar 19
Filed Apr 21
George R Mrkonic JrSALE Director $244K
452 sh × $539.29
Exec Apr 7
Filed Apr 7 · 5:30 PM ET
Dan NewhouseSALE Representative (Spouse) $8K
$1K–15K bracket
Exec Dec 11 2025
Filed Jan 15
Valerie HoyleSALE Representative (Spouse) $8K
$1K–15K bracket
Exec Sep 23 2025
Filed Oct 10 2025
Mike C. SmithSALE Director $264K
500 sh × $528.43
Exec Sep 4 2025
Filed Sep 8 2025 · 5:30 PM ET
Jodi J CaroSALE GC, Chief Risk & Compl. Ofc. $333K
902 sh × $369.16
Exec Apr 1 2025
Filed Apr 2 2025 · 5:30 PM ET
Kecia SteelmanPURCHASE President and CEO $500K
1,440 sh × $346.89
Exec Mar 20 2025
Filed Mar 24 2025 · 5:30 PM ET
Greg LandsmanSALE Representative (Spouse) $8K
$1K–15K bracket
Exec Aug 14 2024
Filed Sep 23 2024