Kathryn McKeon sold $542K of Vital Farms (VITL)

Executed Jan 17 2025, disclosed Jan 22 2025, 5 days later.

Value, as filed

$542K

12,300 sh × $44.05

Executed

Jan 17 2025

the trade date, as filed

Disclosed

Jan 22 2025

5 days after the trade

Return, 21 sessionsiFrom the disclosed entry session; derived

–

purchases only

Returns are measured on stock purchases only.

The filer

KM Kathryn McKeon CMO and GM, Butter profile →

Kathryn McKeon (CMO and GM, Butter) filed 3 Form 4 reports in the past 24 months (0 purchases, 3 sales), most often in VITL. The largest single filing was $1.6M of VITL (33,447 sh across 2 lots, as filed), executed Aug 15 2025.

The name

VITL VITL VITL · 50 filings in 24 months ticker → Insider filings, newest first→ View the original filing at www.sec.gov→

Other filings by Kathryn McKeon in VITL

VITLSALE Vital Farms, Inc. $1.6M
33,447 sh across 2 lots
Exec Aug 15 2025
Filed Aug 19 2025 · 5:30 PM ET VITLSALE Vital Farms, Inc. $518K
12,300 sh × $42.08
Exec Jan 13 2025
Filed Jan 15 2025 · 5:30 PM ET