Paydirt
VITL
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Vital Farms, Inc.

VITL

Vital Farms, Inc. (VITL) has 7 disclosed filings on Paydirt over the trailing twelve months from 2 corporate insiders: 0 purchases and 7 sales, 1 filed past the deadline. Filers took a median of 2 days from execution to disclosure, and the most recent trade was executed Mar 2 and filed Mar 13. The most active filer was Matthew Ohayer with 6 filings. Data as of Nov 8 2026.

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Filings, ttm
7
0 buys · 7 sells · 1 late
Traders, ttm
2
2 insiders
Volume, ttmiDollar value disclosed in the window
$3.6M
estimated for Congress, as filed for insiders
Median delay
2d
execution to disclosure
Last traded
Mar 2
Filed Mar 13
ADViAverage daily dollar volume
–
not on file
Share price · 12M
$11.08 (-66.4%)
$34.53$21.40$8.28Nov 10 2025Apr 2Aug 24

Adjusted for splits and dividends.

Volume by month
$18.5M$9.2M$0Dec 2024Jun 2025Dec 2025Jun 2026Dec 2024 · sells $5.6MJan 2025 · sells $5.2MFeb 2025 · sells $2.4MMar 2025 · sells $2.5MApr 2025 · sells $2.3MMay 2025 · sells $2.4MJun 2025 · sells $929KJul 2025 · sells $1.4MAug 2025 · sells $6.8MSep 2025 · sells $18.5MOct 2025 · sells $1.8MNov 2025 · sells $987KDec 2025 · sells $1.6MJan 2026 · sells $771KFeb 2026 · sells $513KMar 2026 · sells $712K
Buys $0 Sells $54.4M

Estimated for Congress, as filed for insiders · by filing month · past 24 months

Who filed · past 24 months
MO Matthew Ohayer EXECUTIVE CHAIRPERSON 24 filings · 0 buys, 24 sales RC Russell Diez-Canseco PRESIDENT AND CEO 12 filings · 0 buys, 12 sales JB Joanne Bal GC, SEC. AND HEAD OF IMPACT 3 filings · 0 buys, 3 sales KM Kathryn McKeon CMO and GM, Butter 3 filings · 0 buys, 3 sales KK Karl Khoury Director 2 filings · 0 buys, 2 sales SC Stephanie Coon SVP STRATEGY 1 filing · 0 buys, 1 sale PP Peter Nicholas Pappas CSO and President, Eggs 1 filing · 0 buys, 1 sale DP Denny Marie Post Director 1 filing · 0 buys, 1 sale
All 9 filers TW Thilo Wrede CHIEF FINANCIAL OFFICER 1 filing · 0 buys, 1 sale
Recent filings
Matthew OhayerSALE 10% owner $305K
15,000 sh × $20.33
Exec Mar 2
Filed Mar 13 · 5:30 PM ET † Matthew OhayerSALE 10% owner $407K
20,000 sh × $20.33
Exec Mar 2
Filed Mar 4 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $513K
18,400 sh × $27.87
Exec Feb 2
Filed Feb 4 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $771K
25,000 sh across 2 lots
Exec Jan 2
Filed Jan 6 · 5:30 PM ET Russell Diez-CansecoSALE PRESIDENT AND CEO $587K
16,734 sh × $35.05
Exec Dec 15 2025
Filed Dec 17 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $176K
5,000 sh × $35.25
Exec Dec 15 2025
Filed Dec 17 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $829K
25,000 sh across 2 lots
Exec Dec 1 2025
Filed Dec 3 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $987K
30,000 sh across 3 lots
Exec Nov 3 2025
Filed Nov 5 2025 · 5:30 PM ET Russell Diez-CansecoSALE PRESIDENT AND CEO $429K
9,667 sh across 2 lots
Exec Oct 8 2025
Filed Oct 10 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $1.4M
34,400 sh across 2 lots
Exec Oct 1 2025
Filed Oct 3 2025 · 5:30 PM ET Russell Diez-CansecoSALE PRESIDENT AND CEO $745K
15,757 sh × $47.29
Exec Sep 10 2025
Filed Sep 12 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $5.1M
100,000 sh × $50.96
Exec Sep 4 2025
Filed Sep 8 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $12.7M
245,000 sh across 4 lots
Exec Aug 29 2025
Filed Sep 3 2025 · 5:30 PM ET Joanne BalSALE GC, SEC. AND HEAD OF IMPACT $244K
4,796 sh × $50.95
Exec Aug 22 2025
Filed Aug 26 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $211K
4,200 sh × $50.25
Exec Aug 21 2025
Filed Aug 25 2025 · 5:30 PM ET Joanne BalSALE GC, SEC. AND HEAD OF IMPACT $477K
9,999 sh × $47.70
Exec Aug 15 2025
Filed Aug 19 2025 · 5:30 PM ET Kathryn McKeonSALE CMO and GM, Butter $1.6M
33,447 sh across 2 lots
Exec Aug 15 2025
Filed Aug 19 2025 · 5:30 PM ET Thilo WredeSALE CHIEF FINANCIAL OFFICER $133K
2,793 sh × $47.70
Exec Aug 14 2025
Filed Aug 18 2025 · 5:30 PM ET Denny Marie PostSALE Director $291K
6,086 sh × $47.75
Exec Aug 14 2025
Filed Aug 18 2025 · 5:30 PM ET Karl KhourySALE Director $953K
20,000 sh × $47.63
Exec Aug 13 2025
Filed Aug 15 2025 · 5:30 PM ET Stephanie CoonSALE SVP STRATEGY $462K
10,005 sh × $46.15
Exec Aug 12 2025
Filed Aug 14 2025 · 5:30 PM ET Russell Diez-CansecoSALE PRESIDENT AND CEO $770K
16,700 sh × $46.11
Exec Aug 12 2025
Filed Aug 14 2025 · 5:30 PM ET Peter Nicholas PappasSALE CSO and President, Eggs $127K
2,811 sh × $45.35
Exec Aug 11 2025
Filed Aug 13 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $428K
10,000 sh across 2 lots
Exec Aug 7 2025
Filed Aug 11 2025 · 5:30 PM ET Matthew OhayerSALE EXECUTIVE CHAIRPERSON $1.1M
30,000 sh across 2 lots
Exec Aug 1 2025
Filed Aug 5 2025 · 5:30 PM ET